Thank you all for the words of encouragement I received this last week. I assure you we are doing everything possible to maintain the level of service we have built over the last seven years with a smaller financial footprint. My initial idea of not mailing the newspaper was a knee-jerk reaction to the financial situation at hand. Though the cost of postage seems overwhelming at times, the saturation of the home delivery circulation is vital for so many of our advertisers. With more time to consider all the facts, we are going to maintain the mailing service for as long as we can. If you are one of the many who have sent in a subscription, we will put them on hold until the dust settles. If we go to subscription, they will start from that date, and if we don’t, we will send back your check. Again, thank you for your patience as we work through these issues.
Other than this last week, I am usually very optimistic as to the future of business. After more than seven years in this position, I have seen many businesses come and go. I also hear how slow things are for many businesses. It has been my observation that lack of a well thought out advertising campaign is usually to blame for either of these problems. The Outpost offers cost- effective advertising that reaches an awesome demographic (you), at a very reasonable rate. When you figure our reading value, along with home delivery, and the number of issues distributed, advertising in the Outpost community newspaper is extremely cost-effective.
If you are interested in advertising your business in the Outpost, give us a call. We have a new guy working in adverting sales, Tim Smith, and he is excited to help you get your business moving. Tim has worked up a couple of adverting specials for the month of June. For print, we are doing a buy 2 ads at regular price and get the third free. On the Internet side of things, we are offering a 50% off special. Please give Tim a call to get your advertising campaign started.